Context
A mayoral candidate from Brazil’s biggest political party needed a high-impact digital strategy to build visibility, mobilize voters, and outperform internal expectations — all within a fast-moving election cycle. The party had digital experience but lacked a performance-oriented, data-backed execution model.
Challenges
- Low initial media budget ($20K/mo) relative to goals.
- Zero digital funnel or lead generation structure.
- Pressure to deliver fast results in a competitive race.
- Party stakeholders were skeptical due to prior underperforming digital campaigns.
Actions
- Designed a full-funnel Paid Media strategy across Google and Meta.
- Implemented lead capture flows to identify and activate voter segments.
- Led weekly strategy and reporting calls to build trust and iterate quickly.
- Structured audience targeting and messaging based on regional behavior data.
Results
- Performance gains led the party to double the digital budget mid-campaign.
- Final vote count hit 300% of internal projections.
- Digital became the most effective channel in the entire campaign — resetting expectations for future elections.