Context
An established pet brand needed to break through a plateau in its Google Ads performance. Their growth had stalled, and they wanted to turn paid traffic into a reliable revenue stream while deepening brand affinity.
Challenges
- Google Ads revenue was stuck at $50k/month.
- Broad targeting led to wasted spend and weak messaging.
- Needed to align performance with brand-building, not just short-term returns.
Actions
- Analyzed first-party data and layered it with external audience insights to find the most profitable segments.
- Built precise, persona-aligned campaigns around this audience.
- Used Google Ads strategically — not just to convert, but to tell the brand story and grow loyalty.
- Continuously tested and optimized creatives and funnel paths.
Results
- Doubled Google Ads revenue in 20 months: from $50k to $100k/month average.
- Boosted conversion rates through more relevant targeting and messaging.
- Improved awareness via brand-driven campaigns aimed at retention and trust without disrupting the target ROAS.